Choose which way you would like your Hyperlink to be and
stick to it. If you choose to use www then always employ it like this inside your
links, avoid using both. It's your job to generate a 301 for those www demands
to redirect to non-www URL addresses. If you do not set up that then each and
every page in your site can be displayed to google as getting a minimum of one
duplicate.
Produce a robots.txt file and I love to incorporate a
favicon because without one the robots will trigger file not found errors in
your server. Make sure to configure the robots.txt properly.
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